Facebook has this new feature (not really new now) and it is centered on video streaming. It’s called Facebook Live Video and it is something that you should think about using to connect with your customers.

Have you already tried it? If not, your marketing department might like to consider giving it a try, because as of now, it’s a really hot platform that we’re seeing quite a few people use with unlimited benefits.

As customers insisted to gain better access to business and brands, companies found a way to craft better-quality communication channels. Top brands like Doritos and BMW were enthusiastic to share their brand thoughts and capabilities in real time.

It is time to take note of the unbelievable success and popularity of video live streaming apps. Facebook has and so is your competitor.

There are many, many reasons to use Facebook Live as a social media marketing tactic. Here are a few of the leading ones that we have seen work.

1. It can drive greater Customer Engagement

Facebook Live streaming is by nature an appealing type platform if you allow it to be. One of the things we’ve observed about it is that the folks who interact during the live stream often start showing up in the comments of your other Facebook posts. The more often your brand does this, your blog posts and Twitter will light up in the days after a live stream.

It’s something to be said about having had a dialog with somebody that activates an ongoing engagement.

2. You will generate marketing concepts for future content

Start up a Q&A session and watch it kindle all kinds of content marketing ideas.

10 marketer tip:

This Facebook Live feature allows your marketing and sales department to get to know your customers and their wants too. Certainly the more information you know about your customer the better marketing position you’re in to generate great media content for them.

3. The Opportunities from Facebook Live Video Are Massive

Video Live streaming has opened up a whole new world of prospects for brands and businesses to generate new leads and create colossal brand awareness.

While Facebook Live Video is still fairly new (depending on when you read this), numerous social media influencers have been using it on their fan page. The great news is? How they’re using it on a business page is no different than how your business can use it or how you can use it on your profile.

The time it takes to do a Facebook live stream is insignificant in comparison to any other social media marketing tactics. For example, how long would it take to shoot a DYI, FAQ or tips video? Perhaps 5 minutes max?

4. It can drive new sales and leads

We would never advise you to start flat out selling products or services on any social media platform. It is looked at as spammy and users will not follow you. But in spite of this, using products that you sell as references to tips and tricks helps to spawn sales.

5. This could impact your Facebook post reach

If you have been using Facebook fan pages for any amount of time, you have seen when one particular post gets good engagement because the next post further reach. This is one of numerous key factors in Facebook’s algorithm. There could be some post flow on influences from using FB live stream in helping the rest of your business page post get seen.

Side Bar: We have seen mixed evidence of this and it’s only a bit of a presumption at this moment.

Facebook Live Video has something very distinctive to bring to the business world and that’s an opportunity to share exclusive “live” moments with your customers, prospects, and fans in seconds.

Now that this feature is available to mostly everyone, more and more folks are going “live” and sharing their story on social media! Now is the time for your business to do the same. Have you used Facebook Live Video already? If you have, what do you see as some of the key benefits? We’d like to get your outlook in comments underneath.