Research and Evaluation

TMN invests heavily in experienced research professionals with particular exposure in the target audiences that matter most to our clients. By applying both quantitative and qualitative methodologies, the information we collect is critically relevant to our clients’ success in consistently reaching their audience. Statistical analyses, environmental scans, literature reviews, key informant interviews, exploratory focus groups, concept testing, materials pre-testing and survey research all come together to define concrete audience characteristics and recommendations. 

Nhora BarreraResearch and Evaluation