The new Dual Language Accelerated Program in the Regis University system required a careful marriage between the prestigious Regis brand with an innovative program identity designed to attract an entirely new target audience. Radio and print ads communicated the strength of the dual language program as a tailored fit to the particular target audience it sought. Strategic event planning and expertly disseminated communications through key partnerships and outreach efforts resulted in a successful launch and subsequent recruitment efforts.
Materials shown: pop-up display, ads, postcards, recruitment kits with collateral, brochure and radio advertisement. Other materials developed: custom photo shoot, event plan and execution, banners, tabletop displays and specialty media.