1. Aim for any Specific Audience
The marvelous and sophisticated level of ad targeting is one of the key reasons to be excited about Facebook marketing and advertising. Confidently, you’ve dedicated time and resources to analyzing your client base and creating buyer personas; now you can put those targeted personas to use and go after the folks that are most likely to be interested in your products or service.
Warning! If you go too precise this digital strategy can work against you so, keep an eye on the audience definition tool to make certain you’re not getting so granular with your persona aiming that nobody sees your stuff.
2. Build a Simple Contest to Increase Engagement
Facebook contests have been nothing new. You’ve likely seen too many, and have potentially even entered some (I know we have). But have you in reality tried running one on your own?
Creating a contest with an enticing incentive is one of the greatest ways to spur ad engagement on Facebook. (Or any other platform for that matter) What beer lover wouldn’t want a free trip to one of the best beer-fests in your city?
3. Produce Short, Alluring Video Posts
So, you’ve tried marketing your business with videos on Facebook, but people just don’t seem to be concerned? This is likely due to one of three main reasons:
- Your videos are too long
- The content sucks
- Or, they’re just not engaging enough
Facebook users are looking to be entertained at every post. They’re spending their time on a social networking platform, likely to slay time or stalk their friends, so you need to dissuade their attention quickly, with entertaining, visual digital content. What better way to do that then through video?
Other marketing firms are catching onto this trend. The amount of average daily video views on Facebook have doubled from 4 billion video views per day to 8 billion, between April and November of 2015!
Brands like Huffington Post have figured out the formula to driving video engagement – keep it short and sweet, with a visually engaging thumbnail. If you are not careful you could spend hours watching these short video recipe posts.
4. Target Leads You Have on Facebook
I bet you didn’t you know that you can upload a list of emails right into Facebook and then show your ads to that audience? With Facebook’s Custom Audiences feature, you can target the qualified leads you’ve captured from your newsletter, webinar or other lead generation efforts, or maybe a group of your current consumers that you’re trying to upsell.
Furthermore, after focusing on your targeted audiences (see tip #1) you should also be constructing ads to the contacts you already have, but in an even more custom-made way. For example, let’s say you have a list of folks who downloaded a guide titled “50 keys to digital marketing success.” You can upload that list of folks and target them with a specific ad that refers to that guide and what the next steps are to take their digital marketing to the next level.
5. Civilize Your Brand with Employee Pics
Facebook is all about the people. The original intent of Facebook was to interact with family and friends, not advertise your products, but it’s easy for companies to forget this. The problem is, pushing solely product-related messages is only going to kill any buzz you are looking to build. You must show the people what it is like to go behind the brand to connect with your audience.
6. Use Emojis on Your Facebook Marketing Post
WordStream’s data-scientist found that ads with emojis get far better click-through-rates than ads without them. Awkwardly, Google quickly caught on and now emojis are not allowed in AdWords ad text.
According to AdWeek, 92% of online consumers use emojis, and everyday users feel emojis express their feelings more truthfully than words. Emojis are kind of like dogs and babies, folks just like them. Moral of the story is, use emojis in your Facebook marketing to add personality and emotion to your copy.