You may have heard the term CGI by now. Used in films, TV, commercials, and printed media the possibilities are endless.

CGI is used for visual effects because the content is often higher and effects are more manageable than other more physically based method.  Such as building miniatures for effects shots or employing extras for crowd shots.

It also allows you to create images that would not be possible using any other technology. Its power allows a single artist to produce content without the use of actors, valuable set pieces, or props.

New accessibility of CGI software and improved computer speeds has allowed artists and small firms to produce professional grade films, games, and fine art from their computers at home.

While all this has been happening in entertainment, CGI hasn’t yet made the same radical impact on the business world. Or has it?

CGI has the possibility to change completely established digital marketing practices. To start CGI will begin digitizing product portfolios instantaneously optimizes brand design and commercialization.

Picture you are creating a complete computer-generated product portfolio, allowing the client to implement or alter assets/products in the design or marketing procedure.

For marketers, the advantage of creating “photo real” products and merging those images with real life material, is compelling, cost-effectiveness and creates new opportunities to do more with less.

Computer generated imagery product collections will also have more practical uses.

For example; CGI can enable managers in a fast-moving consumer goods company to curate and manage the massive range of product design differences across markets worldwide.

Virtual designs are also becoming an essential part of new product design and market testing, allowing brands and manufacturers to experiment much more fluidly with models and test customer reactions at a fraction of the cost.

Reinventing product portfolios virtually require technologies and information management techniques that are a far cry from those applied to films. With billions of image variables in any given product range, the challenge is as much about information processing as it is the adaptation.

Computer generated imagery branches out into many different elements of a customer’s daily life, whether they know it or not, and soon we will start to see how the connection between consumer and CGI could progress.

The impact of CGI on the customer is far more than the visual delights of video games or Hollywood; its effects in the worlds of digital marketing and business are clearly going to make big waves.