We all nitpick about social media and digital marketing because it takes so much time, and if you are doing it wrong, you are wasting all your time. Digital is the way the world works now and we have to adapt.

Adapting can be hard; there are many questions that linger. Will it be effective? Does it work? Here are 5 mistakes to stay away from when running a digital marketing campaign!

MISTAKE 1: Overdo it but not maintain- What do we mean? What we mean is don’t sign up for Instagram, Facebook, Twitter, LinkedIn etc. if you’re not going to have the time to dedicate to developing and networking on all the different platforms.

MISTAKE 2: Big Content vs. Valued Content- This can be a tough concept to grasp but often ‘less’ is ‘more’. Look for creating content that brings the message with the least amount of clutter but with a lot of power.

MISTAKE 3: Forgetting your call to action. Have your audience sign up for your newsletter, check out a free eBook or some other free promotion!

MISTAKE 4: Forget to create a lead magnet. Supply buyers with an offering or service that will get them in the door.

MISTAKE 5: Missing the opportunity to gather new information. It doesn’t matter what you’re doing, constructing your list is always a factor that’s running in the back of your mind. Make it simple for people to click a button for an offering or invite to interact.  Get their email and whatever other contact information you need and watch your list grow.

With all the roads to reach our audience, it’s key to keep all the little nuances and specifics for each platform and how it is used in mind. If you need help or have questions, let us know now.