Social media marketing is free, well it free to set up an account and post content and it’s also essential in today’s business marketplace. As you well know now, it takes more than just having a Facebook Business Page, a Twitter handle or an Instagram.
Did you know that social media is the #1 activity among Americans every day, beating out time spent on email and Google?
But before jumping into paid social media ads it is vital to build out your social networks with rockstar content, excellent customer service, and attention-grabbing visuals. Once you optimize your social networks for success, you will not only increase loyal brand advocates, but you will begin netting leads and converting guests into regulars.
Go the extra mile in customer service
If a user tweets at you or posts on your business Facebook page and said user never receives a response, trust is instantly lost. Due to your absences of communication, the displeased potential lead is now turning to your rivals to seek answers. Then again, when you convey a thoughtful response in a timely fashion that user is flattered and fascinated by your business. It’s humanizing to take the time respond, and it adds to your authority.
Optimize Current, Popular and Trending Subjects
A lot of us have already felt the burn out feeling of generating new topics. Instead of exhausting yourself, try using what already works. One good example is to tie your content to a current topic. Something that already has people talking.
Pro Tip: You should only use a trending topic that’s linked to your industry or niche.
Pay to Play
In a picture-perfect world, organic seo efforts would be sufficient for all your digital marketing needs. And best of all, it’s cost you nothing. But the world isn’t perfect. Once in a while you have to pay for a boost in traffic.
When you pay for ad placements, you increase your outreach outside of your present community of fans and contacts in a quick and effective way. While organic approaches are great, it doesn’t hurt to shell out a few bucks for ad placement on social media platforms.
These are just a few tactics in the hundreds that exist. We would love to show you more. Send us a message if you want to learn more now.