Instagram is not just for pictures of coffee, fuzzy dogs, and your lunch.
Though it is remarkable to have all of those, it has the highest consumer/brand interaction rate, 1.53% of the 150 million Instagram users in 2013 to be exact, considerably higher than Facebook’s meager 0.10%, as publicized by Neil Patel’s infographic.
I think it is innocent to say that if your company is not leveraging the world quickest growing social media network for lead generation, then you are leaving money for the taking.
Optimization
When a prospect lands on your Instagram page they MUST instantly be able to tell:
- This is your business
- What they stand to achieve by looking at your page
We can accomplish this through consistent creative branding, a value driven description and a convincing call to action.
BRANDING
Your Instagram name, photo and feel of content must communicate directly to your ideal prospect, undoubtedly, your company name and photo have probably already been well-defined.
ADVANTAGE DRIVEN DESCRIPTION & CAPTIVATING CTA
Your prospect does not care about you and your company, they care about themselves and the results you help them accomplish and/or problems you can help them decipher.
And that is precisely what we are going to do.
The bulk of companies social media profile descriptions normally follow this formula:
“Hello, we are A, and we do B and C.”
CONTENT
What types of pictures/videos does your buyer want to consume?
Do they have ambitions related to business, fitness, currency or nature?
This is what you need to be posting and talking, at least daily. Though nevertheless of your posting schedule, stability is essential, as your consumers will start to anticipate your content in a definite schedule, you do not want to upset.
NETWORKING
When out on the town with folks that have Instagram, we would extremely encourage to take pictures and share while citing the person that you are with.
The more you do this, the more society will reciprocate and engage with you, leading to more publicity.
CONTESTS
Giving away cool stuff on social media or in marketing is nothing new.
Lastly, we see a lot of businesses talk about what filters to use. Here are the top 5 most popular, reported by Populargram:
- Earlybird
- X-Pro II
- Amaro
- Rise
- Hudson
And this folks is what you call a great start to gathering leads from Instagram.
The next time you go to reach for your smartphone to snap your burger and latte, remember that your prospect is out there searching for your business, it’s now up to you how and if they find you.