• Host a webinar or webcast

It doesn’t matter what your industry is, I can guarantee there’s a topic you have enough knowledge on that your customers would come to listen to. The trick is to recognize what would be an engaging topic and then to produce a fun and engaging presentation.

• Produce a podcast

Podcasts is a great digital marketing strategy to showcase your expertise and are a dependable way of driving traffic to your site. The goal is to be consistent and promote it.

The key is to stay determined and promote your podcast on social media, your listeners will grow and your future episodes will gain more and more exposure.

An additional way to boost traffic in your podcast is to invite a guest that have a big social following and asking them to help you promote it.

• Look For partners in your industry

There are typically dozens of partnership opportunities for any company out there. The idea is to find those partners and create a working relationship.