SEO content is the greatest optimization tool. Any type of optimization is effective only in combination with good quality and unique content. Preferably, the text contains keywords that highlights the overall theme of the post.  The content should be understandable and clear.

Use your keywords wisely. SEO ontent should be written mainly for visitors, not for search engines.

–          Exchange backlinks with other related websites relating to your topics and with high authority websites. Likewise link between pages within your website, but do this with caution and only if it’s relevant.  Please do not link every page to each other.

–          Think of a great name for your image files. Google also uses images in the calculation of the ranking. Google displays both text and images on its search results page, drawing on relevant images contained in the post itself, which are linked to the corresponding page. Implement keywords of a specific subject in your file name, instead of DtC97948.jpg use Football-Tom-Brady-New-England.jpg if you have a picture of Tom Brady for example. Don’t forget to use the alt tag and title tag for your images, which also provide better usability and optimization for your search ranking.

–          Make a sitemap in XML format. With WordPress and plugins like Google XML Sitemaps it is a very easy to do.

–          Don’t use adobe flash. Flash is nearly invisible to search engines.

It doesn’t make sense to have an attractive theme and a killer portfolio that hasn’t had an SEO expert look it over.  Google, Bing, and Yahoo could care less about cute photos or a nice web design.  It does included hundreds of other really, really boring tech things.  Comprehending those “boring tech things” will be the success you need.  Misunderstanding these things could help to put you out of business.