Sarah Vogel and Katherine Carsello are TMN’s newest team members. As a senior account executive, Sarah develops and execute communications activities for clients including the Federal Highway Administration, the Centers for Medicare and Medicaid Services and Health Resources Services Administration. Katherine, a part-time media buyer/planner, is known for designing successful campaigns for private, public and nonprofit organizations, and is already sharing her expertise with our clients.
Katherine and Sarah each took part in our “One Minute with TMN” interview to share more about themselves and their work. Check out how they ended the following sentences:
I knew I wanted to work in public relations when:
Katherine: I realized that a Media Planner / Buyer needs to have a good command of math, negotiation skills, and demographic reasoning, but a communicator that delivers the absolute best for their clients, reaches out and touches people. It’s not just a media plan, it is making a real and positive change to a person, a family, a community. That is not done by simply placing an ad buy. Traditional advertising and PR are very much Yin and Yang. It takes the balance of both to complete each other.
Sarah: I can’t pinpoint a particular moment or experience that brought me to this field. The fact of the matter is I found the concept of bringing together creativity and strategic thinking appealing, especially when it comes to achieving the greater good.
To me, innovation is:
Katherine: realizing that the smartest person doesn’t know everything, but they do know how to learn. From there, anything is possible.
Sarah: finding a way around “no” or “you can’t.”
The communicator who inspires me most is:
Katherine: a woman who did not speak for 5 years because of personal trauma, yet went on to become a renowned doctor, artist, author and poet: Maya Angelou. Her words, so well lived, universally inspire all who have felt injustice, yet bravely rise to the heights of everything a soul can be.
Sarah: my mother. She’s an English teacher turned advocate who taught me the value of good grammar and being “solution-oriented” in everything I do (thanks for the catchphrase, Mom!)
I am most excited to bring TMN:
Katherine: I am most excited to bring the incredible scope and exponentially expanding outreach opportunities to TMN’s clients. I’m equally eager to expand TMN’s family of clients!
Sarah: my experience working in grassroots advocacy, my knowledge of aging issues, my passion for storytelling as a communications tool and my commitment to eradicating the passive voice.